Corporate Cabs
Australia & New Zealand
Accelerating Business Travel: How Unfold Digital Revamped Corporate Cabs' Digital Presence
“Unfold Digital transformed our online presence, making us the go-to choice for discerning business travelers. They’re a strategic growth partner.”
Client:
Corporate Cabs, are the premium New Zealand taxi service catering to discerning business travelers at home and from abroad.
Job to Be Done:
Provide business travelers with a seamless, reliable, and professional transportation experience.
Pain Points:
Outdated digital presence hindering customer acquisition and brand perception.
Poor website user experience creating booking friction.
Ineffective SEO and advertising limiting online visibility.
Difficulty attracting top-tier drivers.
Unfold Digital Solution
We employed a comprehensive growth marketing strategy to modernise Corporate Cabs' digital ecosystem and attract both customers and drivers:
Customer/UX Research: Deep dive into business traveler needs, preferences, and online booking behaviors.
Brand Refresh: Updated messaging and visuals to reflect professionalism and premium service.
Website Rebuild: Intuitive, user-friendly website optimized for bookings and driver recruitment.
SEO: Enhanced search visibility to capture business travelers seeking reliable transportation.
Performance Analytics: Data-driven insights to track campaign success and optimize strategies.
Paid Advertising: Targeted channels to reach business travelers in key local and international markets.
Social Media & Content: Engaging content showcasing premium service and driver recruitment messaging.
Results:
NZ Customer Acquisition Cost: Reduced to cents.
AUS/International Customer Acquisition Cost: Established at a profitable level.
Driver Recruitment: Most successful campaigns to date, addressing driver shortages.
Why This Approach Worked
This case study demonstrates that we go beyond surface-level tactics. We focused on:
Understanding Multiple Customer Groups: Targeted solutions for both business travelers and potential drivers.
Full-Funnel Optimization: Addressed every stage of the customer journey, from discovery to booking and beyond.
Data-Driven Growth: Performance tracking to continuously refine strategy for optimal cost efficiency.
Partnership Pays Off: Unfold Digital values strong client partnerships. Corporate Cab's team actively participated in developing and optimising key areas of their ecosystem. This collaboration was essential to achieving our shared goals.